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How to Start Blogging for Business

There’s no way around it. Blogging has a well-earned place in digital marketing strategy, whether you’re a startup, an established business or a freelancer. It’s...

Digital Marketing Strategy for a Small Budget

As a business owner which do you have more of – time or money? Unless you’re lucky the answer is most likely to be...

PPC and CPC – All You Need to Know

What is PPC? PPC stands for Pay-Per-Click advertising and it refers to advertisers paying a specific amount each time one of their ads is clicked. Often...

AdWords and AdSense – All You Need to Know

I’m always going on forums and on social networks to see which topics people are curious or confused about when it comes to doing...

Complete Backlink Guidelines for You

A few years back… Keyword stuffing was an optimisation technique that would help in ranking higher. Now it can get you penalised. Pages with...

A beginner’s guide to SEO tools

How do you find the right keywords to use on your web pages? Which tools should you use to check the quality of the...

Instagram Advertising Guidelines for Small Businesses

Thinking about introducing Instagram Ads to your marketing strategy? You should be! Without Instagram, you could be missing out on a huge opportunity to...

8 Essential Elements of Every Email You Send

You know why email marketing is so crazy effective? It’s because your audience wants to hear from you via email. They want to hear...

9 Ways to Deal With Cyber Security Threats

There’s not a month goes by without a cyber security issue hitting the headlines. The attacks that break the news, though, are just the...

8 Compliance Requirements for Website Owners

Anyone who has a website, be it for business or other use, has to comply with certain legal regulations. Failure to do so can...

8 Tips to Speed Up WordPress Site

A resourceful semantic publishing software, WordPress is packed with a great set of features with a focus on ease of use, better user experience,...

How to Improve eCommerce Store Experience

Constant connectivity, rapidly evolving technologies, and fierce competition has changed the retail world entirely. With almost any product available with a click or swipe,...

How to Reduce Bounce Rate on Your Website

Imagine an upscale shop with all the latest designer wear, swanky accessories, and fancy outlet. Now,  you would envision people flocking to the store...

How to Increase Sales with Content Marketing

We live in a buyer’s world. Period. Long gone are the days when you could just advertise at many random digital avenues and expect...
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